It seems that trade show exhibit booths rentals are getting more technologically advanced and we all know that more advanced means that it costs more money. But how do you create buzz around your company or product without spending a lot of cash?
At the recent 2009 Frankfurt Book Fair, one German publishing company found a way to use a low tech idea to create some real buzz. They used wax to attach tiny banners with their logo to 200 flies and then let the flies loose on the trade show floor. The weight of the banners kept the flies from flying higher than eye-level, which meant that it was nearly impossible for attendees to miss the flies and their message.
The message here is that it is possible to generate interest without going “all out” on cost, but instead using some ingenuity.
