Unofficial Trade Show Tips

If you’re going to a trade show to present, there are a few tips that can help you get a customer’s attention and make sales. While the standard tips apply, there are a couple unofficial ones that are also very helpful. Instead of focusing on your presentation, these focus on the psychology of the customer. Odds are, you won’t find these tips in any official literature.

People are impatient at trade shows. There is a good chance that you’re trying to sell yourself to someone that has traveled a long way to be there. This means that this person wants to finish his or her business as quickly as possible and spend the afternoon as a tourist. This means that you have even less time than usual to get to the point. Keep that in mind before going into a lengthy explanation of your goods or services.

In this setting, few people want to do math. Telling someone about 10% off of this and a $500 rebate on that will force people to move on. They will go to another vendor and pay a bit more to avoid math. Keep it simple and direct. Tell people the cost before going into complicated formulae.

It’s not enough that you understand what you’re selling – you have to understand the people you’re selling to. Put yourself in their shoes and sell to them as you would want people to sell to you. If you need printer rentals be sure to contact them in advance before the trade show.

Adobe Premiere Elements Gives Presentations Flair

When you attend a trade show as a presenter, it is imperative that you capture and hold the attention of perspective customers. While PowerPoint presentations are a good way to accomplish this, a high-quality video is even better. However, since most of us haven’t attended film school, editing a video can be a daunting challenge. Now, thanks to Adobe’s Premiere Elements video editing suite, even those with no video editing experience can create professional-looking footage that will be sure to impress.

Premiere Elements is a bare-bones version of Adobe Premiere Pro. And while Elements lacks many of the more advanced features, it also lacks the $800 price tag that moves it beyond the range of all but the most serious video production businesses. However, Elements is not lacking in functionality and usability. The latest version even allows videos to be burned to a Blu-Ray disk, a feature than comparable software does not offer.

Adobe has made a name for itself as the top producer of video and graphics software and Premiere Elements does not disappoint. If you are traveling projector rentals are your best option.

Music Industries Association of Canada Trade Show

The Music Industries Association of Canada (MIAC) Trade Show will be held at the Toronto International Centre on August 23-24 of this year. This show is the largest exhibition of musical equipment available. Everything from guitars, amps, drums, keyboards, PA systems, pianos and keyboards, stringed instruments, and wind instruments will be displayed.

Music industry professionals from all over Canada and the United States will be in attendance to take advantage of the unprecedented collection of musical product dealers, sales reps, suppliers, educators, associations, and pro audio and lighting professionals that will be gathered under one roof. Everyone from professional musicians to school music teachers will find something appealing.

The MIAC trade show is open to all manufacturers and their representatives, distributors, retailers, educators, and music industry professionals. To the disappointment of casual musicians and music students, this show is not open to the public. If you are an exhibitor try and cut costs by using computer rentals.

Five Tips for Effective Displays

When it comes to creating a trade show display, it has become tempting to simply put our faith in technology. Many believe that a lot of high-tech gadgets will catch the consumer’s eye and hold their attention. Many use Monitor Rentals to keep things cheap but have the proper technology. However, regardless of what graphics software you use or how many LED signs you put up, there are five basic tenets that an effective trade show display must adhere to. This are visual, headline, description, company name/logo, and your website address.
For the visual, it is best to choose a simple single image rather than the collage that many prefer. The collage is often busy and confusing to customers walking by. A headline explaining your product or service should be short, punchy, and easy to remember. When writing your descriptions, keep it short and easy to read. Use bullet points and don’t say too much. Remember, you’re trying to pique interest, so don’t give everything away at once. Finally, make sure your company’s name and logo are prominently displayed with your web address right beneath it.
By following a few basic rules, you can create a display that is much more effective than your technology-dependent competitors.